Do You Have a Will? Do You Need One?

Most Americans don’t have a will, the legal document that indicates what you want your heirs to inherit and who you want in charge of your minor children when you die. Unfortunately, less than half of adult Americans don’t have a will in place when they pass away....

Applications of Consumer Psychology 2: Induced Demand

Induced Demand is a phenomenon small business owners should get familiar with. Conventional wisdom holds that higher supply floods a market of a resource, in turn lowering its demand among consumers. Induced Demand is what we call the opposite: supply for an item will...

The Lizzie Borden Indictment

We all know the story of Lizzie Borden, but do we?  She is infamous for killing her parents, but did she really?  Andrew Borden, a prominent banker and mill owner, was killed and his body found in the parlor of his house.  The body of his wife, Abby Borden, was found...

Dieting in 2019

Welcome to 2019 and your vow to get healthy or lose weight.  You have made the resolution but now what. Which diet plan will make you bathing suit ready by June?  There are so many to choose from. The Ketogenic Diet This diet was popular in 2018 and is predicted to...

History of New Year’s Resolutions

The Ancient Babylonians are said to have been the first people to create New Year’s Resolutions.  Their New Year started not in January but in March when the crops were planted. The Babylonians held a 12-day religious festival called Akitu in which they reaffirmed...

Wine and the Rules – The Rules Don’t Matter

In everything else, you know what you want and the conventions be damned. However, wine scares people, and they forget that what you like is what you like. For instance, you should only have white wine with fish, chicken, or other white meats. You should only have red...